Chinedu Henry Nwakanma

Led end-to-end content marketing and SEO initiatives for Pastel Africa, driving brand visibility, engagement, and organic growth for key products.

• Achieved #1 search rankings for multiple high-value keywords, including "Enterprise AI solutions in Africa" and "African Finance AI solutions," significantly boosting organic visibility.
• Orchestrated the launch and growth of the company newsletter, expanding the subscriber list from 0 to 500 in 3 months with a consistent 30%+ open rate and 92+ LinkedIn article reads per newsletter.
• Elevated Pastel Africa's social media presence from nascent to industry top-of-mind, enhancing brand awareness and positioning, particularly for the flagship product, Sigma.
• Defined and executed comprehensive content marketing and social media strategies, aligned with ICP and STP, to drive targeted engagement and support strategic campaigns like the PEP Campaign.
• Resolved critical technical SEO and website crawlability issues, utilizing Google Search Console, Google Analytics, and SEMrush to continuously optimize content strategies and ensure sustained traffic growth.

Provided comprehensive freelance content marketing, copywriting, and SEO services to a diverse client portfolio, driving measurable improvements in online presence and conversion.

• Boosted client conversion rates by an average of 25% through crafting persuasive and engaging copy for websites, landing pages, and social media campaigns.
• Achieved first-page Google rankings for multiple client projects by conducting in-depth keyword research and implementing advanced SEO best practices.
• Delivered a 20% average increase in content ROI for clients by monitoring performance with Google Analytics and SEMrush, providing actionable insights and optimization recommendations.
• Managed multiple simultaneous projects across diverse industries, ensuring timely delivery and surpassing client expectations while coordinating cross-functional teams for cohesive brand messaging.
• Developed and executed tailored content marketing strategies, producing high-quality blog posts, website content, and newsletters that aligned with client objectives.

Created high-quality, SEO-optimized content and collaborated on strategic initiatives for clients across various industries.

• Produced high-quality, engaging content for diverse industries including healthcare, technology, and finance, enhancing client online presence.
• Optimized content for search engines and social media platforms through thorough keyword research, significantly improving organic reach.
• Collaborated effectively with clients and internal teams to develop and implement data-driven content strategies that met specific business objectives.

Developed SEO-optimized marketing content and ensured brand consistency through meticulous research and content creation.

• Crafted compelling blog posts, whitepapers, and diverse marketing content, rigorously optimized for search engine visibility.
• Conducted in-depth research and interviews to produce authoritative and informative content across various topics.
• Maintained stringent SEO and brand consistency standards across all published content, reinforcing brand identity and discoverability.

Delivered engaging content and strategic guidance to clients across various industries, ensuring high satisfaction and project success.

• Authored engaging articles, blog posts, and diverse content for clients across multiple industries, enhancing their digital presence.
• Developed and implemented tailored content strategies based on thorough research, aligning content with specific client business goals.
• Successfully managed multiple client projects concurrently, consistently meeting deadlines and ensuring high levels of client satisfaction.